The Challenge: How do you get teen and young adult LEGO fans to keep watching (and coming back to) your YouTube channel, in a sea of endless choice?
The Approach: We worked with the LEGO Group’s in-house creative team to develop a highly returnable original series that tapped into fun twists, time-pressure challenges, crafty teamwork and even…mischievous sabotage!
The Results: 871k combined views for Sabotage content
Principal media buying was once the preserve of TV sales teams. Now it’s powering platform revenue — and mid-market brands are getting squeezed.
Why brands need a visa to show up in culture, and how to earn it.
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A generation growing up with contradictions, co-viewing and complete control — and what that says about where culture is heading
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.