The Challenge: How do you tell the story of a trailblazing CSR programme by the LEGO Group spanning three continents, but in a way that doesn’t harm the planet?
The Approach: As a B Corp Studio, we prioritised sustainability—partnering with local teams to reduce our carbon footprint and even giving cameras to young participants to film their unique perspectives.
The Results: 91.75% reduction in carbon emissions
Principal media buying was once the preserve of TV sales teams. Now it’s powering platform revenue — and mid-market brands are getting squeezed.
Why brands need a visa to show up in culture, and how to earn it.
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A generation growing up with contradictions, co-viewing and complete control — and what that says about where culture is heading
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.