LURE enabled Kyrö Distillery to launch its products successfully on the global market for the first time, overcoming the challenges of low brand recognition in the hugely competitive spirits market, directly increasing sales for the brand by 235%.
Kyrö Distillery, one of Finland’s most beloved brands, faced a significant challenge when they sought LURE's help to launch their products globally for the first time. Their initial research revealed that Kyrö had virtually no brand recognition outside of Finland and was entering a highly competitive spirits market with limited spending power. To make an impact, they needed a bold and daring approach to tell the whiskey and gin story —one that typically focuses on craft, heritage, and exclusivity— differently.
The solution: “Brutally Finnish.”
The Webby Award winning two-and-a-half-minute film, shot in a single take in Finland at 4 in the morning, featuring Kyrö’s real founders and employees. This approach not only captured the essence of the brand but also saved 70% on the production budget. The film has since garnered over 2.4 million views, with an impressive 90% of them being organic, and has received thousands of positive comments.
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