Kopparberg | Drink Responsibly This Summer

Following research showing that skin cancers are the most common form of cancers facing young people in the UK and that melanoma incidence rates have increased in the UK by almost a third in the last decade, we brought together Kopparberg with the charity Melanoma Fund to encourage consumers to drink responsibly in the sun this summer.

The campaign launched across the late May bank holiday with a sun safety packed launch film, OOH and social campaign.

The 'Drink Responsibly This Summer' campaign was supported across the summer through OOH that shared the local UV level and through on-trade activations including sending out packs of sun lotion, UV reactive stickers and sun-safe branded merch to key bars and pubs across the UK.