The Challenge: Insurance is not exactly a Gen Z topic of interest - so how does Allianz, International Olympic Committee's Worldwide Olympic Insurance Partner, cut through?
The Approach: We transformed Allianz’s brand message—insurance as an enabler—into Small Wins, a lighthearted social series celebrating the little victories that keep athletes motivated on their journey to Olympic gold.
The Results: 143.4k organic views on YouTube
50k likes, 1k+ comments
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A generation growing up with contradictions, co-viewing and complete control — and what that says about where culture is heading
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.