Hitachi wanted to highlight the 'actions' they're taking to fight climate change. So why not an 'action movie' we thought, but without the guns, car chases or explosions? Welcome to the least thrilling (but most important!) action movie ever.
This campaign centred around a hero film, a movie trailer and over 75 shorter social media assets for LinkedIn and YouTube, plus an action movie poster for the Financial Times.
Results: Tom to fill in
Principal media buying was once the preserve of TV sales teams. Now it’s powering platform revenue — and mid-market brands are getting squeezed.
Why brands need a visa to show up in culture, and how to earn it.
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A generation growing up with contradictions, co-viewing and complete control — and what that says about where culture is heading
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.