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Hitachi / Action Movie
By Mamapöol
Hitachi wanted to highlight the 'actions' they're taking to fight climate change. So why not an 'action movie' we thought, but without the guns, car chases or explosions? Welcome to the least thrilling (but most important!) action movie ever.
This campaign centred around a hero film, a movie trailer and over 75 shorter social media assets for LinkedIn and YouTube, plus an action movie poster for the Financial Times.
Results: Tom to fill in
