Objective.
The Go Ahead Group (GAG) were struggling to be seen by 18-35 year olds and shrug off a male dominated driver image. Traditional creative approaches and internal challenges were stopping the brand moving forwards. STK were trusted in taking the brand into the unknown, to create an ad for a younger, more diverse, Gen-Z audience. Using our own research and insight to uncover genuine audience motivations, this shaped and developed our approach that would see the brand talk to this audience in a way they never had done before,
Results.
10% increase in female weekly applications
9% increase in younger people (under 35) applications
24 unique videos created
5 weeks from brief to delivery
“The team at Shoot To Kill were a delight to work with, not just for their vast creativity and expertise, but for their collaborative and optimistic approach to our video brief. Our recent recruitment campaign entered new territory for our company, and the team delivered an extremely high quality film that delivered exactly what we were looking to achieve.”
Michael Hammond - Marketing Manager
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