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Geely | IYKYK
By JOINT
Rather than simply telling drivers how the Geely EX2 exceeds expectations, ‘If You Know You Know’ (IYKYK) plays on the feeling of discovering something before everyone else.
The campaign turns the Geely EX2 into an insider find, a car that looks, feels and performs beyond what its price might suggest. Through teasers, reveals and unexpected experiences, IYKYK makes discovering the car part of the idea itself.