Finding a meaningful role in culture for Zalando

We pitched with Gung Ho for Zalando’s retained organic social business and won it, and we lead on culture strategy within the partnership.

Our work defined the cultural spaces Zalando should show up in. We translated the brand’s ambition into a clear cultural point of view, and a strategic framework that connects culture, content and community. It gives the team a clear direction to build from, and helps Zalando move beyond functional retail to become a brand people choose to spend time with.