Etos - Beauty in real time
By GoSpooky
Going live, going glam, going in your basket.
Etos may be a household name, but staying top-of-feed takes work. With shopping shifting online, Etos wanted to turn familiarity into conversion. So we went live. Multi-platform livestreams packed with demos, giveaways, and FOMO turned casual scrolling into shopping moments.
Our Approach
Gen Z and Millennials don’t want ads, they want entertainment and rewards. So instead of static content, Etos showed up where they already are: TikTok and Instagram. Livestreams became interactive events with giveaways every few minutes, countdown timers, and comment-to-win mechanics that kept viewers engaged and eager to grab products they saw in action.
Our Process
Hosted by Etos’ own Jeanet and produced by GoSpooky, streams highlighted trending skincare and seasonal essentials. Each had a clear goal, from awareness to hard sales and exclusive offers. Teaser content built hype 24–48 hours in advance, while simultaneous streams on TikTok and Instagram met each audience natively.
What we did:
• Livestreams on TikTok & Instagram
• Timed giveaways + discounts
• Comment-to-win engagement
• Teaser content to drive traffic
The Results
• 15.9K views and 13.5K unique viewers
• 197.6K likes + 49.5K comments
• 1.1K peak viewers + 2-minute watch time
• 919 new followers
• 75+ shares
The livestreams turned trust into action: bridging in-store familiarity with online behavior. With TikTok Shop rising in Europe, Etos is already positioned for the next wave of social commerce.
