OUR CHALLENGE
Adidas historically only engaged with elite players, when it came to youth football. However this approach was increasingly seeing them lose relevance with a broader audience.
WHAT WE FOUND
Speaking to young players & youth teams across Europe, we discovered that Football is so much more than a game. Youth Football, we found, was a powerful force for social good. It helped heal divides, bring communities together & improve mental wellbeing.
WHAT WE DID
We helped to launch Adidas’ Football Collective & defined its brand purpose as ‘We level the playing field for all players’. The initiative helped to broaden the appeal of the Adidas brand amongst younger players, whilst also doing social good for local communities.
OUR RESULTS
Record levels of new sign ups
Increased diversity of sign ups
10,000 free kits donated
.jpg)
.jpg)
