Avant | When Your Luck Runs Out

The challenge: Avant needed a new series of motion and static ads that positioned Avant as a saving grace for people in a tricky financial spot.

The approach: We wanted the work to capture that moment when help arrives out of nowhere. Our teams brought to life a giant neon Avant card that lights up the night just as a pickup’s engine judders to a stop on a dark road. Paired with upbeat country music that cuts out and fades back in as the sign flickers to life, the result is a simple, satisfying watch, all built around one sincere message: when your luck runs out, Avant is there.