Wonderhood Studios
We're a unique independent creative company, with experts in brand building and broadcast under one roof.
Agency Info
Waitrose: Future proofing the brand with future food lovers across the UK
The Soup Kitchen: Encouraging people to deliver a meal to the homeless over Christmas
INEOS Grenadier: Bringing that authentic feeling back to the world of 4x4
Starling Bank: Scaling up with substance and stature
Macmillan: Using innovative content and a marketing ecosystem to capture an audience
Alex Best - Founder and CEO
Alex co-founded Wonderhood Studios in 2018 and leads its Advertising Studio, winning major accounts, awards and earning Campaign’s Best Places to Work in 2023 and 2024.
Previously, he held leadership roles at Wieden+Kennedy, Fallon, and TBWA, creating award-winning work for Nike, PlayStation, and Cadbury. His work has been recognised at the highest level for both creativity and effectiveness.
A member of the IPA’s Commercial Leadership Group, Alex champions bold creativity and close, collaborative client partnerships that drive real results.
Jessica Lovell - Founder and CSO
Jessica Lovell is one of the founders of Wonderhood Studios. Before founding Wonderhood, she worked for some of the UK’s most innovative and creative agencies, creating advertising campaign and big brand ideas for leading global brands and cultural institutions.
At Wonderhood Studios, Jess is the Chief Strategy Officer where she not only leads the Advertising and Brand Strategy studios but also heads up the companies branded entertainment projects.
Aidan McClure - Founder and CCO
Aidan co-founded Wonderhood Studios in 2018 and is Chief Creative Officer of the Advertising studio.
Aidan has been an award-winning creative at some of London’s top creative agencies including AMV, Mother, BBH, and adam&eveDDB. In 2016 he joined the BBC to help set up BBC Creative, the corporation’s inhouse creative agency.
Aidan is a regular speaker for Speakers For Schools helping state educated students realise their potential.
Sam Brown - Managing Director
Sam became Wonderhood’s first Managing Director in 2024 after leading the Account Management department since 2020. In her current role, she oversees our flagship accounts, including Waitrose, Three, and YouTube. A standout achievement during her tenure was Three being awarded both an IPA Effectiveness and an Effie.
Sam also spearheads our branded entertainment partnerships, including the award-winning Super Surgeons: A Chance at Life for Macmillan Cancer Support.
Before joining Wonderhood, Sam honed her craft at adam&eveDDB and VCCP, where she delivered both effective and creatively acclaimed campaigns for high-profile brands such as John Lewis, Google, H&M and Cadbury.
Caroline Parkes - CXO
Caroline is an expert in customer experience and loyalty. Previously the CSO at RAPP, and a career leading customer-programmes for brands including IKEA, Boots, Land Rover, Dove, first direct & KFC, she joined Wonderhood Studios in 2024 to create a new breed of customer experience agency.
As the newest member of the Wonderhood leadership team she’s already pioneering innovative CX for Three & Waitrose, as well as leading Wonderhood’s AI innovation.
Caroline is a respected industry effectiveness judge (IPA Effectiveness & Effies) and is the chair of the DMA Awards. In her spare time she’s an artist.
Jo Lumb - Managing Partner, Makers
Jo joined Wonderhood Studios in January 2023 to co-found and launch Wonderhood Makers: its social-first content studio.
Previously, Jo founded and launched We Are Social Studios in 2018; a standalone production department specialised in creating multi-platform content for We Are Social’s roster of global brands.
Jo was named in The Drum’s 50 under 30 in 2018, Campaign’s Agency Star Player in 2021 and has won numerous industry awards including BIMA, Lovies and The Webbys. Jo regularly contributes to industry thought pieces, formed part of the BIMA creative council, and served as a Cannes Lions Juror 2020/21 for Film Craft.
Katie Hunter - Managing Partner, Makers
Katie co-founded Makers, Wonderhood Studios’ social content offering in 2023. The division leads on social creative for Waitrose and INEOS Grenadier, as well has partnering with clients on content strategy and creative production.
After years in consumer PR and influencer marketing, Katie led social teams at Karmarama/Accenture Song and OMD UK.
She was one of Management Today’s 35 Under and is a founding member of Ok Mentor, a mentoring and coaching initiative for women in creative.
About
We are living in the age of average.
Where attempts at distinctiveness have been homogenized.
Audiences and media are more fragmented than ever.
Saying something is easy but being heard is harder.
Introducing Wonderhood Studios.
We were founded in 2018 by people with the skills to deliver impact across advertising, premium TV, social, design and customer experience.
We’re in the business of creating Cultural Visibility.
As attention gets harder to grab, we use the power of our studio structure to help brands be part of the cultural conversation and create cultural visibility.
This is about creating work that consumers notice, talk about and engage with.
Work that is famous, puts the brand top of mind, but that also has audience insight at the heart of it, so that we create a role for the brand in consumers lives that is authentic, meaningful, and gives them a reason to choose to us.