Made by ON
We’re a creative technology company that turns brand ideas into real, scalable digital products and systems.
About Made by ON
Made by ON is a creative technology company working at the intersection of brand, design and engineering.
We help turn ideas into real systems - not just concepts or guidelines, but digital products and experiences that are built to work, scale and evolve.
From day one, we design and build from the ground up - shaping user journeys, visual systems and platforms that launch with clarity and confidence.
From there, we continue to optimise and expand - improving performance, introducing new features and refining experiences over time to reach new audiences.
Our work spans digital flagships, marketing platforms, e-commerce, and AI-powered tools, as well as the systems that support them - from data and architecture to living design systems.
We’ve partnered with organisations including Airbnb, Sonos and Greenpeace, working with both global brands and mission-led teams to create work that scales.
- Services (10)
- Brand
- Creative & Advertising
- Data / CRM / Loyalty
- Design
- Digital & Experience
- Experiential & Events
- Full-service
- Innovation
- Production
- Strategy
- Sectors (10)
- Arts and culture
- Clothing and footwear
- Cosmetics and beauty
- Digital marketing
- E-commerce
- Financial services
- Leisure and entertainment
- Media and publishing
- Social affairs and government
- Technology
Team
Barry Cumberlidge - Co-Founder & Chief Client Officer
ON's Co-Founder Barry Oversees the end to end delivery of the project and providing relevant sector expertise. Barry has worked across a diverse range of…
David Lowbridge - Director of Innovation & Systems
David has over 20 years experience working across brand and digital with some of the pre-eminent agencies in the UK, including leading large-scale global…
Denise Cheung - Project Lead
Overseeing the end-to-end delivery of the project. Delivery Lead at ON, Denise is an integral part of the Delivery department, leading the team to manage…
Guanglun Wu - Chief Digital Officer
Responsible for applying expert SEO knowledge throughout the project to ensure performance, visibility, and search engine optimization are seamlessly integrated…
Jessie Mlinaric - Head of People & Operations
A highly skilled head of people and operations with 18 years senior management experience in the start-up and scale up of high growth SMEs. I have experience in…
Roger Whittlesea - Director of Collaborative Partnerships
Roger was co-founder of London’s Proud Creative. He is responsible for strengthening and deepening existing relationships with some of the world’s leading…
Tudinh Duong - CEO
Tudinh Duong is a creative technologist and a Founding Partner & CEO of Made by ON, a Creative Technology partner that defines the platforms, tools, and…
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