December19
We guide progressive brands to break through the noise and create clearly effective media.
Agency Info
Material Focus | Saving 7 million KG of precious metals
Emmi Caffe Latte | Making everyday moments extraordinary
Dave Barnett | Co-Founder
Dave started in media sales for a Herts based regional newspaper group. He moved over to the media agency side and worked at various hard-hitting agencies including Universal McCann, Aegis and Initiative. Dave’s major client accounts have included British Gas, H&M, & Sky. In 2010 he created December 19 with Dan Pimm.
Dan Pimm | Co-Founder
Dan started as a media exec at Universal McCann in 1996 and rose to board level over his 13-year career working on clients such as Sky, L’Oréal & Tiffany & Co. Dan was made redundant as a result of the global recession and left UM on December 19th, 2008. A date so significant, he named his company after it and he teamed up with Dave to create D19. They have never looked back.
David Lucy | Managing Director
David joined d19 in 2019, working his way up from Account Director to Head of Performance before being promoted to Managing Director in 2023. Prior to this he was Associate Director at Spark Foundry with previous spells at Starcom and MC&C Media (now The Kite Factory). Having started his career in a TV investment role before moving into planning, David’s focus is on media effectiveness and his recent efforts have focused on d19 achieving the IPA Effectiveness Accreditation.
Andrew Grieve | Managing Partner
Starting as a TV Buyer at The Media Business (latterly Mediacom) in 1990, Andrew moved to Aegis and then Universal McCann before going over to sales to become the Commercial and Innovations Director of SMG OOH, overseeing Partnerships, Large Format, Travel, Leisure & new product development across Pearl & Dean and Primesight Outdoor. Following 5 years in Cinema and OOH Andrew returned to TV rising to VP EMEA Adsales for Discovery Channels. Finally Andrew joined December 19 in 2021 rising to Managing Partner – Investment in 2023.
Majella Lavelle | Managing Partner
Maj's experience covers media planning on agency site having begun her media career at Universal McCann and over 7 years rose to Account Director level planning on the likes of L’Oréal and Nestlé. After a short stint in Ireland in a Marketing role at a Regional Publisher, she returned to London to work at News UK, first in Creative Solutions and then as Head of Advertising Strategy for The Sun. Maj supports learning and development at D19 having secured IPA CPD Gold Accreditation for 3 consecutive years and is the Managing Partner for Planning.
Gemma Nuvoletta | Client Lead
Gemma started her career at Red Media before moving to luxury specialist JK&K where she worked for 8 years helping to build their client portfolio. She most recently worked at Havas as Client Partner. Gemma’s past clients have included Bulgari, Faberge, Gemfields, Sisley, Creed and Cath Kidston.
Sam Griffith | Head of Digital
17+ years of experience working within media planning and buying. Coming from a big agency background, Sam spent a number of years working at agencies like UM, Havas and Zenith before moving to a digital start-up within the Tech sector. For the last 9 years, he has been at december19 initially as an Account Director, but since October 2016 he has been running the digital team focusing on driving real value through brand and performance within programmatic and social.
About
December19 is an independent media planning and buying agency which places people at the heart of its business; staff, clients and partners #mediamadehuman. The co-founders’ vision back in 2010 was to create a media agency where our clients truly felt we put their needs first, and give all brands an expert service no matter what their budget level. ‘Doing the right thing’ – by clients, and staff is the guiding principle for d19.
Understanding exactly what ‘doing the right thing’ means from an efficiency and effectiveness point of view, to compete commercially as an independent agency, was the stimulus to embed measurement into our planning process and resulting work.
At d19 effectiveness means doing the right thing for our clients’ business. Simply put, effectiveness is just the effect that the media is having on the business. It’s not only about measuring these effects but understanding how to make the effects stronger and make sure that the effect that we are driving is the one we set out to deliver in the first place.
All of these elements come under the umbrella of effectiveness, but at its core, it's about driving behavioural change through our marketing that benefits our clients’ business. It should be the cornerstone for all advertising activities, both for our clients and the wider industry.